Blythe x MILKBBI

Originally released in 1972, Blythe dolls were sold for just one year before quietly disappearing for nearly three decades. But it wouldn’t be the end of her story. By 2000, Blythe had begun attracting a new generation of fans through a photo book and television commercial. Soon after, Neo Blythe was launched in Japan, sparking a revival that would see her popularity continue to grow around the world.